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The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date have been broadcast from August/September through to December. The show is produced by FremantleMedia's TalkbackThames and Cowell's production company SYCOtv. The "X Factor" of the title refers to the undefinable "something" that makes for star quality